The existing model is enough.
You want to promote a role to active job seekers on Indeed, manage its sponsorship directly, and keep the buying process focused on that platform.
Indeed can be a strong place to reach people actively looking for work. Talent Magnet is for employers who also need a plan for which jobs to promote, whom to reach, and how to connect multiple channels back to each requisition.
You want to promote a role to active job seekers on Indeed, manage its sponsorship directly, and keep the buying process focused on that platform.
You are hiring across roles or markets, want programmatic, search, and social considered together, or need role-level creative and measurement across channels.
Capabilities are directional. Final placement, reporting, and billing models depend on the actual offer and connected systems.
| Decision point | Indeed | Talent Magnet |
|---|---|---|
| What you buy | Sponsored job visibility on Indeed | A campaign plan across selected recruitment media |
| Where ads run | Indeed network and eligible partner placements | Programmatic, paid search, paid social, and available Caliber inventory as applicable |
| Budget approach | Indeed’s eligible pay-per-click or pay-per-started-application budgets | Recommended job- and market-level investment, reviewed before funding |
| Creative | Sponsored job listing and platform formats | Job-specific campaign creative and channel-appropriate messaging |
| What you measure | Indeed’s job activity and available application metrics | Job-level spend, clicks, and available application activity across activated channels |
| When it makes sense | A direct, focused job sponsorship | A more coordinated approach across roles, markets, or channels |
Illustrative workflow. Actual execution depends on the jobs, market, available media, and employer systems.
Connect a supported feed, import a CSV, or add jobs directly.
Keep programmatic/job advertising where it makes sense. Add search or social where the audience and market justify it.
Send people to the right requisition in your existing hiring process and review job-level performance.
Media buying should start with a hiring decision, not a mystery invoice.
Select the requisitions and markets that need attention. Different roles can have different investment priorities.
Review the recommended campaign scope and budget before funding. Programmatic, search, and social are options, not a mandatory bundle.
Monitor spend and job-level campaign response. Use application completion and qualification feedback when the connections support it.
No. Indeed can remain part of an employer’s broader recruitment advertising strategy. Specific placements depend on the selected campaign and available channels.
There is no reliable universal answer. Cost depends on job, market, bid competition, application flow, and what is counted as a result. Compare total spend against completed and qualified applications where data is available.
Yes. Talent Magnet can begin with one priority job or a broader hiring portfolio.
The right professional audience is important. So is knowing when another channel fits better.
Read comparison →Talent Magnet builds candidate demand. A staffing or search firm may also manage the recruiting process.
Read comparison →Programmatic is a method. Talent Magnet is the campaign layer around the hiring need.
Read comparison →Bring one priority job or a full hiring portfolio. Review the recommended campaign before funding.