Recruit skilled tradespeople with media built around the role and the local labor market.
Electricians, mechanics, welders, millwrights, and maintenance technicians are not interchangeable audiences. Put actual trade requirements, location, and hiring targets into the media plan.
Skilled trades is too broad to target well.
Industrial maintenance, commercial electrical work, welding, controls, and mechanical service require different backgrounds and work conditions.
Document trade, license, shift, overtime, travel, union context, schedule, and location.
Consider realistic labor sheds, adjacent skills, and appropriate occupational distribution channels.
Evaluate candidate qualifications, interviews, and time-to-fill by trade and worksite.
Plan around conditions that affect acceptance.
Use the required trade skills and working conditions to narrow the audience, while considering related experience where it meets the role's needs.
When vacancies carry an operating cost
Use recruitment advertising where unfilled technical seats delay projects, increase overtime, or constrain capacity.
Available channels and costs are confirmed before launch.
Start with the jobs you need to fill.
Example: industrial maintenance technicians on second shift in a manufacturing corridor, with separate controls and electrical requirements.
- Bring your jobsAdd one or more jobs or connect them through your employer account.
- Approve the approachReview audience signals, initial media allocation, and the planned budget.
- Fund and measureActivate supported placements and review available job-level candidate outcomes.