Talent Magnet · Hiring Signals
What employers are running. What the evidence says. What to test next.
Real advertising observations, independently published research and practical recruitment experiments. No invented competitor performance or borrowed case studies.
See the ads employers are running.
Browse primary ad-library sources and the evidence we record from each review.
02 / On recordQuestion the recruiting advice.
Start with healthcare messaging and published experimental evidence.
03 / Worth testingMove from insight to an experiment.
Choose an ad-message hypothesis and use it in your media plan.
Featured research
Healthcare: is pay always the best headline?
A July 2026 randomized nursing recruitment study found pay-led messages performed worse than a baseline message in its international recruitment setting. That is not a universal rule. It is a strong reason to test.
Read the evidence and proposed testTurn evidence into a hiring decision.
Choose the roles, audiences and messages worth testing. Your hiring plan remains yours to review and edit.
Build a hiring plan